One gentleman came to me for marketing advice for his start-up venture. I will not disclose what the idea is because am bound by a non disclosure agreement but I will say a bit about what the advice encompassed. I advised he used inforgraphics for his advertising campaigns

An Infographic, sometimes called information graphic is a clear and effective communication in an aesthetically pleasing way. If you’re unsure what an infographic is, this inforgraphic about Arsenal Injury crisis will help you understand.

Infographics are slowly changing the way data is presented. Previously we used to have tables and graphs. Infographics add an artistic flair to the graphical representation of data.

Creating infographics starts with the data. Or at least it should. Sure, an infographic has to look good if you want anyone to spend time with it. (Or perhaps another way to put it: you don’t want your infographic to look so hideous that it drives people away.)

Advantages

• Easy to use
• Cheap
• Brand
• awareness
• Infographics have a greater chance of getting shared on social networks
• They are attention grabbers
• Increase in memory retention versus text only.
• Viral capability
• Exhibit your expertise and improve your credibility.
• Easily Scanned and Viewed
• Attractive
• Compelling
• worldwide coverage

There are a a lot of free tools online that help create infographics but if you have challenges, I know a few individuals who really know how to do it. As you pitch your idea, consider using an infographic to make a lasting impression and make a pitch that converts to cash, and as always, to your continues success